Adding Value to Dentistry

The recent research conducted amongst BDTA members revealed that marketing the BDTA and its members to the profession was seen as an important part of the Association’s function.  We will therefore be continuing with a vigorous campaign to promote the benefits of buying from a BDTA member. The widely recognised "Suppliers You Can Trust" slogan, which has been the backbone of the campaign for some years now, will be getting a facelift for 2008. 

The new campaign will major on the value that BDTA members add to the dental industry under the "Adding Value to Dentistry" strapline.  It aims to remind the dental team of the many additional benefits that come with using BDTA members, such as extensive training, access to product knowledge and information and high levels of customer service. The campaign will also feature the work that goes on behind the scenes to provide improved ordering facilities, accurate and timely deliveries and product development.

The campaign will continue to utilise the dental publications with advertising, press releases and editorial and the BDTA website will be enhanced and promoted as a key source of reference for the dental team.

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