News

Showcase Update

The BDTA is aiming to make this year’s BDTA Dental Showcase the best yet and has introduced a number of new initiatives to enhance the event and maintain its position as the UK’s leading dental exhibition.

Exhibition stand information

The BDTA is delighted to announce that over 220 stands (please check before going to print!) have been booked for this year’s BDTA Dental Showcase.  The floor plan and exhibitor manual is now available and initial stand numbers have been allocated.  There is still time to book a stand though, simply contact Darran Lacey at the BDTA on 01494 781188, e-mail: darranlacey@bdta.org.uk or visit the new look Showcase website
at www.dentalshowcase.com and click on the ‘Want to Exhibit page’ to download a booking form. 

Reasons to exhibit at BDTA Dental Showcase 2008

  • Benefit from face to face contact with individuals committed to learning about new and different technologies, products and services.

  • It provides a cost effective opportunity of meeting over 10,000 members of the dental team over the three day event, under one roof.

  • To network with other members of the trade/exhibitors

  • To discuss new ideas and requirements with customers

  • To increase awareness of your company and product/service offerings

Exhibition stand awards

The BDTA recognises that substantial resources are invested in designing, building and manning exhibition stands and has decided to reward the efforts of exhibitors at this year’s event with a series of exhibition stand awards.

Visitors will be asked to rate stands on the following factors as they leave the event:

  • Overall stand layout and appearance

  • Friendliness/helpfulness of exhibition staff

  • Range of information/products on display

The BDTA will cover the cost of a full page advertisement in a leading dental magazine for the exhibitor with the most votes in each category.  The winners will also benefit from post Showcase publicity relating to the prize.

Visitor marketing campaign

This year ‘A Recipe for Success’ has been chosen as the theme for marketing BDTA Dental Showcase 2008 to the dental trade and profession.  As well as allowing the use of colourful, appetising pictures, the theme offers lots of food related promotional opportunities before, during and after the event.  The concept of eating, which centres on the mouth, links both food and dentistry perfectly and the increasing demand for aesthetically pleasing food connects with the increased demand for an aesthetically pleasing smile.

The marketing campaign runs for almost nine months and results in the UK’s largest dental exhibition, so it is important we get it right. This year’s theme also provides a clever interpretation of the Dental Showcase ‘dining’ experience, starting with the anticipation of attending the exhibition, then the inspiration from looking at the products and services on display and ultimately the satisfaction of finding the desired product or service.

The campaign is well under way and visitor registrations are flooding in.  For the first time this year, visitors are able to register by text in addition to the online, telephone and postal methods.  Complimentary daily seminars are being held within the hall covering the core CPD subject areas recommended by the GDC and there will be food related promotional initiatives to link in with the marketing theme throughout the event.

Encourage your customers to register

By registering for tickets in advance members of the dental team receive all the latest news about Showcase and a copy of the official show guide and floor plan. It also means they save the £10 on-the-day registration fee and avoid the queues on exhibition days, giving them more time to spend with you in the exhibition hall!

Please encourage your customers to register for their complimentary ticket by:

  • Visiting www.dentalshowcase.com and clicking the ‘Thinking of visiting Dental Showcase 2008’ page.

  • Calling the registration hotline on 01494 729959.

  • Texting their name, address, occupation and GDC number to 07786 206 276.

The BDTA would be happy to supply the official pre-show registration forms to you to distribute with your invoices and mailings in the lead up to the event to encourage your customers to attend.  Contact Darran Lacey on 01494 781188 to request copies.

Advance registration closes 26 September 2008.  On-the-day registration fee is £10 per person.

Put the dates in your diary!  BDTA Dental Showcase 2008 takes place at ExCeL London, Thursday 2-Saturday 4 October 2008.  Further information can be found at www.dentalshowcase.com.

^ back to top ^