BDTA Annual Conference 2012
Harnessing the Power of Collective Minds
21 - 23 June 2012
runnymede-on-thames, Surrey
Set on the picturesque banks of the River Thames, the 4 star runnymede-on-thames is just minutes from Heathrow plus major motorway and railway links, making it the ideal location for the BDTA Annual Conference.
During the day, delegates will hear from our stimulating line-up of speakers at the contemporary events wing, away from the hustle and bustle of other hotel guests. In the evening, drinks and dinner on the riverside will be a laid back opportunity to network with colleagues in the trade.
The hotel also has a range of leisure facilities on site which delegates and partners are welcome to take advantage of, including a gym, two swimming pools, a dance studio offering a variety of classes plus an award winning spa.
Just like its sister hotels The Grove and The Athenaeum, the runnymede-on-thames is family owned and prides itself on personalised and attentive service. Therefore, not only can delegates look forward to the informative business programme, the stay will also be an enjoyable mini-break.
Speakers
We as the trade rely solely on the ability of our clients – the dental team – to do all of our selling for us. Our research has shown that, in the main, they are totally trusted by their patients, making them, potentially, perfect sales people.
However, most dental teams are reluctant to sell, so we need to offer our help. If they can learn to communicate with their patients more effectively, they will sell more treatment and therefore need our goods or services.
In our membership we have a fantastic amount of knowledge and experience. Not just in the goods and services we supply but also in marketing, sales, finance, accounting, Human resources etc. All of which are skills/knowledge that are generally lacking in our customers' businesses. Can we, therefore, use our knowledge and resources to help our clients/customers do better?
Following on from a morning of thought provoking ideas on Friday 22 June 2012, delegates will work together in the afternoon to develop an action plan that can be put in to action to drive more business for everyone: Dealers, Manufacturers, Service providers and, of course, our dentists. Your voice will be heard and your ideas will be developed. This is your trade association and participation by members is vital if it is to be truly effective.
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One year in... Lessons Learned and Progress Made
Amanda Sherlock, Care Quality Commission
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Stop Bloody Moaning and Start Working:
10 Steps to start booming in business again
Chris Barrow
- Establish your core values - who you are, who you want to employ, who you want to serve and how
- BOP: Be bold, outrageous and provocative - otherwise you are invisible
- Embrace social media - accept that there has been a fundamental change in the way that we communicate
- Say something worth saying - marketing is extinct, the future is a conversation
- Understand the importance of tribalism in branding and create a community, not a client database
- Invest in human capital - cheap wages and simple people will no longer feed you
- Tear up the rule book - provide service in ways that would have been unimaginable even 5 years ago
- Prepare to compete - how are you going to be different?
- Innovate in everything - never do the same as others, always stay ahead of the curve
- Retire NOW - get out of the rat race and run your business as the best paid hobby in the world
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Business Innovations & Marketing
Les Jones
Les's presentation will be highly visual, incisive and humorous. In his talk he will be looking at consumer trends that affect dentistry and providing hints and tips on how every company in attendance can challenge the way they currently operate and generate innovative and profitable new ideas.
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World Café Workshop:
Harnessing the Power of Collective Minds
Facilitated by Meeting Magic
From big, organisation-wide challenges through to everyday nitty-gritty detail, this fast paced session is designed to help you explore individual interests around delivering business goals this challenging economic climate. The World Café Discussion will focus on harnessing the knowledge and expertise amongst you, the BDTA members. We encourage you to use this session to think differently and speak openly about some of your toughest challenges in achieving success in your individual businesses and in or industry.
What will you take away that means you can start to work differently on Monday?
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For the full programme of event, please click here to view the brochure.
Cost
For only £600 + VAT, BDTA members can enjoy an all-inclusive conference package that encompasses:
- 2 nights accommodation at the 4 star runnymede-on-thames
- all meals
- all business sessions
Register before Wednesday 21 March 2012, and receive an additional early bird offer of £50 discount on treatments at the hotel's award winning spa.
During the 3 days there will be many opportunities for networking under a relaxed environment. Whether you are a regular or a newcomer, there is something to gain by joining us at the BDTA Annual Conference.
Registration
To download the conference brochure with full details about the event, click here.
To download the booking form only, click here.
Should you have any questions about the conference or would like to request a hardcopy brochure, please contact Maggie Wan.
