The marketing campaign will promote members’ delivery of superior products and services, accuracy in providing the right help and support and their continuous development of innovative solutions and technologies. Each of these will be explained in terms of the benefits provided to the dental team, such as minimising downtime, staying ahead of the competition and patient satisfaction.

The internal workings of a watch mechanism have provided the imagery for the campaign due to its obvious connection with precision, accuracy, reliability and the opportunity to explain that BDTA members help dental practices and laboratories ‘run like clockwork’.

Tony Reed, Executive Director at the BDTA, comments, “This is a new type of campaign being used to promote the Association and its members. We have decided to use imagery which sums up our key messages concisely and explicitly. It is important for the dental team to appreciate that high quality inputs are essential to producing high quality outcomes and we are confident that this campaign will help us present this message effectively.”

Linking in with the messages of the campaign, the BDTA will also be communicating the need to include a reference to using high quality equipment and materials in the right way as part of the GDC’s revalidation process. The BDTA will also highlight the importance of exhibitions and practical techniques as valuable learning methods.

For further information on the BDTA visit www.bdta.org.uk