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The British Dental Trade Association is a Company Limited by Guarantee and registered in England and Wales no. 3488299 Registered office: Mineral Lane, Chesham, Bucks, HP5 1NL
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News for Dentists and DCPs
Showcase 2011 campaign wins Ad Q award
Oct 11, 2011
The BDTA is delighted to announce that it has once again been awarded the Ad Q advertising award. It received the award for its ‘One stop dental shop’ campaign used to promote this year’s BDTA Dental Showcase.
The aim each year is to produce clear, helpful campaigns, with strong themes and imagery in order for Showcase adverts to stand out from others. It is a measure of the success of the campaign to be given this award, as it confirms that the dental team members are still reacting positively to the Showcase advertising campaign. For further information about BDTA Dental Showcase visit www.dentalshowcase.com. |
The Showcase campaign received the highest score from readers who were surveyed by the Ad Q Studies division of Harvey Research Inc. The readership study was conducted in June 2011 in order to determine which adverts featured in BDA News were read and recalled most by the publication’s readers. The campaign proved to be very popular, and scored 130 points, putting it firmly ahead of the rest of the featured adverts.